Wednesday, April 16, 2008

PluggedIn - Forget MTV, Music Videos Are Back

I've decided to start writing about certain Web 2.0/3.0 creations that catch my eye. I figured today was a good day to start when TechCrunch profiled a new music video destination. PluggedIn epitomizes the trend that we have been witnessing over the past year of emerging niche market websites.

Rewinding just a bit, everybody knows that MTV spawned a whole new generation in the early 1980's. They put two and two together and discovered the power of music videos. Everybody is attracted to music. Why not visualize it?

Nowadays, MTV has decided to move on from music videos in favor of the highest quality television such as NEXT & Parental Control. Great. 

By vacating this sector, it has opened the door for others to step in. Many people have shifted their attention online. YouTube has become a popular destination for music videos. Imeem & others have also entered the market, but none specialize in quality music video content. Enter PluggedIn.

PluggedIn is attempting to assemble the largest database of high quality music video content. They have already inked deals with 3 of the 4 major record labels, with hopes to add Warner Music very shortly. They currently boast over 10,000 videos, and as the HD-quality content becomes further relevant, they hope to live up to their niche market sales pitch.

It won't be tomorrow, but give PluggedIn a year or two, and I believe they will become a popular music destination. 

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